Amethyst
Meaning & Jewellery.

Choosing Amethyst jewellery

Choose a piece for its colour, pattern, fit or personal significance. Bead photographs are examples; individual stones and finished designs can vary. The product description gives the details of each available piece.

What is amethyst?

Amethyst is the purple variety of quartz. GIA gives it a Mohs hardness of 7, but hardness does not make it immune to scratches or damage. Strong heat and prolonged intense light can affect its colour.

Read GIA's amethyst care guidance.

Traditional meanings

In crystal traditions, Amethyst is associated with grounding, protection. Meanings vary between traditions and can be a personal way of choosing a gift or marking an intention.

These associations describe beliefs and symbolism, rather than established medical effects. Jewellery does not treat health conditions.

Before choosing your beads

Trade names do not always identify a single mineral, and some beads are treated or made from imitation materials. Read the guide to natural, dyed and imitation gemstones, and ask Shirley about the materials in a particular design.

Caring for a finished piece

Store your jewellery separately to reduce scratches, and avoid pulling or overstretching the cord. Ask for care instructions for the whole piece, including any dyed beads, spacers and findings, before using water or cleaning products.

Make the design personal

The custom crystal bracelet builder lets you choose a size and stone mix, or select a personal intention. You can also explore a custom 108-bead mala necklace.